MineCraft Success

The Internet is abuzz with the sensational success story of Minecraft, an independently developed game, that is now raking in US$250k per day. The game is largely the effort of a single developer and the company is pretty much a one-man show. I congratulate the genius behind the game and it breathes life and gives hope to other indie game developers around the world.

At $10 per pop, this developer has cleanly raked in almost US$10 million overnight.

Minecraft is another story on how you can turn problems into opportunities. When they had server problems causing outages, they gave away free copies of the game to everyone who had difficulties playing during the outage. Once the problem was solved, these freebies became converts and paid the ten buck for a license. Read that – he gave stuff away for free during a down-time and this brought in converts once up-time was restored. Brilliant!

However, as good as this story sounds, it reminds me of another adage – overnight success takes years of effort.

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Published by

Shawn Tan

Chip Doctor, Chartered Engineer, Entrepreneur, Law Graduate.

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