Earth Hour is an annual international event created by the WWF, held on the last Saturday of March, that asks households and businesses to turn off their non-essential lights and electrical appliances for one hour to raise awareness towards the need to take action on climate change.
I got an email from a friend recently, telling me about this silly event and encouraging me to participate in it. There was only one problem. I do it already, anyway. The lights at my place are always turned off during the day and during the night.
I am one of those people who questions the claims of the eco-mentalists. So, I am definitely not doing this turning off the lights at night thing out of any sense of common compassion for our planet. I do it from purely selfish reasons – I am more comfortable working in the dark.
I find it interesting that they have managed to rope in so many local artistes and celebrities to promote this campaign. I guess that if you wish to reach the target masses, you will need to employ some mass appeal. I wonder how much these artistes get paid. They are being plastered everywhere from television to print.
So, earth hour day will be no different from any other day for me.