Earth Hour

what is the big deal with this?Earth Hour is an annual international event created by the WWF, held on the last Saturday of March, that asks households and businesses to turn off their non-essential lights and electrical appliances for one hour to raise awareness towards the need to take action on climate change.

I got an email from a friend recently, telling me about this silly event and encouraging me to participate in it. There was only one problem. I do it already, anyway. The lights at my place are always turned off during the day and during the night.

I am one of those people who questions the claims of the eco-mentalists. So, I am definitely not doing this turning off the lights at night thing out of any sense of common compassion for our planet. I do it from purely selfish reasons – I am more comfortable working in the dark.

I find it interesting that they have managed to rope in so many local artistes and celebrities to promote this campaign. I guess that if you wish to reach the target masses, you will need to employ some mass appeal. I wonder how much these artistes get paid. They are being plastered everywhere from television to print.

So, earth hour day will be no different from any other day for me.

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Published by

Shawn Tan

Chip Doctor, Chartered Engineer, Entrepreneur, Law Graduate.

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